Forevermark Diamonds shows they are good marketers when they decided to hype their brand and the opening of its first "brand zone" in Hong Kong by draping Michele Reis in a king's ransom of shiny baubles and inviting the photographers. According the their multimedia press release, "celebrated actress Michele Reis was invited to the opening ceremony and became the first guest of the brand zone."
They trotted out a faux-Warhol silkscreen for her to hold up to the cameras
A different look from the video press release
More images at Xinhua
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