Tuesday, June 5, 2012

Giorgio Armani doubles down on China, rounds up glam usual suspects

Giorgio Armani and his many Armani brands remains exuberantly successful throughout Asia and particularly in China where sales grew by 45% last year over 2010. His “One Night Only In Beijing”, a special fashion show with 15 Armani PrivĂ© pieces (ultra-luxury couture, if you have to ask you can't afford it), created especially for the event along with some highlights of the more downmarket (pieces cost thousands of Euros instead of zillions) collections from the Emporio Armani and Giorgio Armani labels. He pulled together a real murderer's row of Chinese movie stars: Fan Bingbing, Shu Qi, Kwai Lun Mei, Michelle Yeoh, all the Chinese top models in town and put on quite a show.

Giorgio accepts applause from his group of mannequins:

Niece Roberta Armani shares the spotlight with Fan Bingbing:

Shu Qi works her sneer:

But almost cracks a smile.

Kwai Lun Mei looked relaxed:

Michelle Yeoh was simply elegant:

Assuming the Chinese economy doesn't implode Armani should prosper. It has its mono-brand boutiques and selling points in 50 major cities across the PRC and adds selling space all the time. Like Willie Sutton or Woodward and Bernstein, he goes where the money is.

Chinese Films; China.org; Fashion Wired Daily

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